Tobacco industry involvement in children’s sugary drinks market
Nguyen Kim H, Glantz Stanton A, Palmer Casey N, Schmidt Laura A. Tobacco industry involvement in children’s sugary drinks market British Medical Journal 2019; 364 :l736
Tobacco conglomerates that used colors, flavors and marketing techniques to entice children as future smokers transferred these same strategies to sweetened beverages when they bought food and drinks companies starting in 1963, according to a study by researchers at UC San Francisco. (Press release, UC San Francisco, 3/14/2019)
How Big Tobacco Hooked Children on Sugary Drinks
New York Times, 3/14/2019
Researchers combing through archives discovered that cigarette makers had applied their marketing wizardry to sweetened beverages and turned generations of children into loyal customers.