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Juul Deploying Big Tobacco Playbook to Preempt Local Control

October 8, 2019

Republic Report,


October 7, 2019-

In a new white paper by Local Solutions Support Center (LSSC) and Illumination Investigations, Evan Vorpahl and Lisa Graves document how Juul has flooded statehouses with lobbyists to advance T-21 legislation – bills to raise the purchase age of tobacco to 21, but that include poison pill measures preempting local governments from further regulating tobacco products.

As the company faces multiple crises related to its early marketing campaigns targeting teenagers and also the potential dangers of its product – the latest figures from the CDC confirm over 1000 serious illnesses and 18 deaths linked to vaping – it has leaned further into its ties to Big Tobacco. Cigarette giant Altria owns 35 percent of Juul, and its newly hired CEO and CRO are both former Altria executives. Now facing a May 2020 deadline for FDA approval, a federal flavor ban and numerous state and local regulations to protect public health, the company has dispatched its lobbying machine at the federal and state level to protect its profits.

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