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Consumption of Artificially Sweetened-Drinks Drops Following New Beverage Tax

August 21, 2019

Express Keeper,

Rushikesh Khetmalis,

August 19, 2019-

According to a team of researchers from Penn Medicine, the consumption rate of sugary drinks dropped by 38%, which is a decrease in purchase of one billion ounces of, that’s approximately 83 million cans of soda, in the Philadelphia area alone. Artificially sweetened, and sugary drinks pose a risk of type 2 diabetes, obesity, and other chronic disorders. Philadelphia is the second city in the U.S. to place a tax on distribution of sugary and artificially sweetened beverages.

According to lead author Christina A. Roberto, assistant professor of Medical Ethics & Health Policy in the Perelman School of Medicine at the University of Pennsylvania, “Taxing sugar-sweetened beverages is one of the most effective policy strategies to reduce the purchase of these unhealthy drinks. It is a public health no-brainer and a policy win-win. It’s likely to improve the long-term health of Philadelphians, while generating revenue for education programs in the city of Philadelphia.” The researchers looked at the sales data compiled by Information Resources, Inc. of 291 beverage retailers a year before and after the tax was implemented in order to measure the impact on consumer sales.

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