Grassroots Change believes that all people have the potential to create change in their communities and the nation by joining together to build and sustain grassroots movements. We help grassroots leaders build and manage movements that improve health and safety at the community, state, and national levels.
We connect leaders with the training, research and tools to advance their efforts on diverse issues, such as healthy families, violence prevention, and food policy. Through our e-communications, we share the latest information about successful movement strategies and threats.
“It’s very easy to be cynical about politics. I’m cynical as well. But seeing policies being guided by a grassroots movement, with people who wanted to make this happen at all levels of power in the city, was inspiring.” – Sara Soka
In 2014, a grassroots coalition of public health advocates, council members, community members, and more passed a tax on sugar-sweetened beverages in Berkeley, California by defeating the soda industry. Today, that local tax is funding the school district’s groundbreaking cooking, gardening, and nutrition programs and funding grants to address health disparities.
Sara Soka was the Campaign Manager for the Berkeley vs. Big Soda campaign. In part 1 of her Grassroots Change interview, Sara shares the story of Berkeley’s successful movement and key lessons for both nutrition advocates and other grassroots health and safety movements. Read part 1 of Sara’s interview with Grassroots Change.