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Preemption Messaging Toolkit: Updated Research for Advocates

January 11, 2016

In December 2014, we posted “New Messaging Toolkit Helps Advocates Counter Preemption,” introducing the Rockefeller Family Fund (RFF)’s research to help advocates counter state preemption by providing effective messaging for the public, media, and policymakers.

RFF just released an updated toolkit, developed from brand-new research, entitled “Protecting Local Control: A Research and Messaging Toolkit,” based on “a national survey, focus groups and in-depth interviews with state and local lawmakers all conducted in late fall, 2015.”

The new toolkit confirms that the public knows little about preemption, but is shocked at the current level of state interference with local authority to set higher health, safety and human rights standards than those at the state level.

Key findings included in the Rockefeller Family Fund toolkit include:

  • The four most effective messages for communicating about preemption,
  • Steps for making the case against preemption, and
  • A list of “DO’s” and “DON’T’s”  for communicating with the media, policymakers, and others.

The new toolkit also includes findings from interviews with local and state officials, and recommendations for engaging with policymakers and others.

Grassroots Change, the National Partnership for Women & Families, Family Values @ Work, and Americans for Nonsmokers’ Rights developed the four state preemption maps included in the new toolkit which document the current status of state preemption in four issue areas: paid sick days, e-cigarettes, nutrition, and concentrated animal feeding operations (CAFOs).

For more information, download the RFF toolkit and Grassroots Change’s preemption factsheet, and check out Grassroots Change’s Preemption Map infographic.