Grassroots Change
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New Case Study: The Grassroots Movement for Smokefree Airlines

June 24, 2014

The grassroots movement for smokefree airline flights is a model for creating deep cultural change on a national (and international) scale. See how grassroots advocates passed the only federal tobacco legislation that was neither supported by nor negotiated with the tobacco industry… and permanently changed society in the process.

The lessons from the Airline Smoking Ban can help build effective movements to address other public health issues. Learn about the key benefits and building blocks of a successful public health movement: Power, Strategy, Leadership, Media, and Patience.

Timeline: The Airline Smoking Ban